LOVE YOURS Launche A New Fitness Brand on a Mission to Combat Mental and Physical Health Crisis

Entzhood2 June 2025

LOVE YOURS: New Gym Wear Brand Launches to Battle Mental and Physical Health Crisis

On 30 May 2025, a multifaceted young entrepreneur, financial analyst, musical artiste, art director, and filmmaker from the western region of the country, Remilekun Sinmiade popularly known as Rhemmy SME, officially launched LOVE YOURS, a gym wear brand built on a powerful philosophy: embracing your journey, owning your progress, and rejecting the pressure to compare yourself to others, especially in the age of social media.

The launch comes amid growing concern over the psychological impact of online culture. According to recent research, many people have unconsciously overlooked their own potential by constantly comparing their lives to the curated, highlight-filled posts they see online. The result is a widespread mental health issue rooted in what psychologists call FoMO — the Fear of Missing Out.

“Social media makes it easy to feel like you’re behind in life,” says Dr. David Nwosu, a psychologist based in Lagos. “People see only the best parts of others’ lives, which can lead to low self-esteem, anxiety, and disconnection from their own paths.”

“We’re not here just to sell clothes,” Remilekun told NG composer. “We’re here to promote a lifestyle of self-love, self-awareness, and discipline and values that are foundational both in fitness and in life.”

The brand’s apparel line includes stylish, performance-driven activewear designed for the gym, outdoor activities, and everyday wear. But at its core, LOVE YOURS champions mental fitness just as much as physical health. Its message encourages mindful social media usage and promotes engaging in offline activities such as working out, hiking, reading, painting, playing sports, and learning practical life skills like financial literacy.

“Your journey is yours,” says Remilekun. “Whether you’re just starting out in the gym or figuring out your place in life, you don’t need to compare it to anyone else’s. That’s the heart of the brand.”

With bold slogans, a clean aesthetic, and a purpose-driven mission, LOVE YOURS is targeting a generation of young people who are ready to rebel against the pressure of perfection and redefine success on their own terms.

As the brand gains early traction both online and in local fitness communities, its vision is clear: to build a world filled with thinkers, athletes, and rebels.